NameConfusion

The premise

A lineup no one could read.

To make people feel the confusion caused by Alzheimer’s, Racing Club swapped the players’ last names on their jerseys for one match. A familiar lineup suddenly became impossible to read, turning a football ritual into a shared experience for A.L.M.A.

Discipline

Integrated
Social Impact

Client

Racing Club & A.L.M.A.

Year

2023

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Case Study.

Name Confusion case study